Welcome to EyemartExpress.com

Save Time & Money

or

Do You Accept My Insurance?

Sr. Copy Writer

Job ID: 901702 Date Posted: 11/02/2018

Farmers Branch, TX

Job Description

Senior Copy Writer

Dallas, TX

Job Description

Eyemart Express is seeking an experienced creative professional who possesses a proven mastery of the written and spoken word and a consistent ability to develop and present strategically sound concept/copy solutions across multiple marketing platforms.

This is an in-house marketing, Sr. Copy Writer position with a quickly growing retail company. The person in this position will work on a variety of projects, large and small, in a variety of marketing mediums including, but not limited to, TV, radio, video, direct mail, digital, social, Web content, print, outdoor, POS, and support collateral. Beyond the concept/copy development for individual mediums, we are seeking a self-motivated professional who can also achieve and practice a holistic view of multi-channel campaign efforts to ensure overall consistency in brand voice, tone and messaging.

Duties and Responsibilities

  • Work with creative director and art directors in the development of campaign-level concepts that can drive all channels
  • Develop clear, cohesive copy for all channels including: TV, radio, video, direct mail, digital, social, Web content, print, outdoor, Point of Sale (POS), and support collateral
  • Think beyond our industry and bring fresh ideas to the table
  • Develop, edit, proof and version scripts for broadcast and video production - :15, :30, :60 and extended formats
  • Maintain copy oversight of creative products from inception through completion to help ensure a high level of quality and ensure maintenance of concept through approval of design
  • Maintain a holistic view of multi-channel campaign efforts with team members to ensure overall consistency in brand voice, tone and messaging
  • Present work in a compelling way that can capture and hold the attention of an audience
  • Participate in strategic meetings with all members of the marketing team to deepen understanding of company objectives
  • Actively explore the optical retail marketing arena and stay on top of consumer trends
  • Maintain version and quality control of all owned assets through lifecycle of projects
  • Direct the development and/or revision of creative executions with other team members and/or outside resources
  • Manage concurrent projects of varying sizes and deliver work from concept through completion
  • Process all copy for approval, Web-content upload, download to design/layout software, etc.

Education and Experience Requirements

  • Bachelor’s Degree in journalism, English, creative writing, communications or related field
  • A minimum of 5 solid years of copywriting experience in an ad agency or in-house retail marketing environment

Skill Requirements

  • Conceptual thinker
  • Experience in optimizing copy according to Search Engine Optimization (SEO) best practices
  • Ability to develop and articulate concepts in a clear and compelling fashion
  • Solid understanding of strategic marketing and relevant media
  • Decisive problem-solving skills
  • Ability to interpret a brief multiple ways and develop strategically-sound concepts within our brand guidelines
  • Experience in the pre and post video/audio production process as it relates to the written and spoken word. – selecting and directing voice talent, VO versioning, etc.
  • Willingness to supervise freelance copywriters if assigned
  • Ability to adhere to, and excel within, given parameters of strategy, accuracy, timing and budget
  • Ability to collaborate well with creative director, art directors and other team members
  • Strong organizational abilities, and ability to manage multiple tasks on parallel timelines
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook
  • Experience utilizing Adobe Creative Suite applications - preferred but not necessary