Our History

The Start

In 1990, Dr. Barnes opened the first Eyemart Express. In the 20-plus years that we have been in business, we have helped millions improve their vision in 36 states—160 locations and growing—with an emphasis on providing attractive eyewear with remarkable value and affordability. Eyemart Express ranks number 7 as the nation's largest optical retailer. We also operate under the names Vision4Less, VisionMart Express and Eyewear Express.

Moving Forward

In our infancy, we were not much more than a functional optical operation, spending little energy on aesthetics. From the store signs to the displays, we took the minimalist approach. However, as we continued to grow so did our style. Our waiting areas are comfortable and our floors have significant space to browse through our impressive frame selection. Polished walnut display cases replaced folding tables.


Eyemart Express's frames are categorized according to gender and price for your convenience. Our product line also includes designers such as Nike, Guess, Fendi. Calvin Klein, Armani and more. We also pride ourselves on the free Home Try-on service where you may pick out that perfect eyewear in the privacy of your very own home!

Eyemart Express outgrew its initial, bare bones style but not its core commitment: our eyeglasses are still priced every bit as fairly as they were in the beginning. We focus on improving your vision and making you happy; the two are unquestionably linked at Eyemart Express. Our retail section and lab work in conjunction like a well-oiled machine, giving you the best value on the market.