Our Purpose

Eyemart Express was founded with a clear objective – to provide people with access to affordable quality eyewear with same-day speed. For 30 years, this has been our focus and will continue to be as we look towards the future. Getting to see clearly is often life-changing, and we're dedicated to helping you see some of life's greatest moments. Simply put, at Eyemart Express,
We Improve Lives by Helping People See Better!

Our Culture

At Eyemart Express, we do more than just employ great people—we invest in them. Our optical training and development programs are designed to empower our associates. We strive to develop insightful, informed leaders at any career level both in the workplace and in the community. We’ve curated a culture of pride based on a defined set of principles: trust, compassion, openness, opportunity, and Kaizen. Simply put, we believe that developing good people creates the best environment for our business, our products, and most of all, our customers.

Our History

Since opening our doors in 1990, we have been driven by a singular focus: to make quality eyewear that is affordable, quick, and stylish. As a doctor-founded company, we understand that our success and innovation stems from maintaining great relationships with optometrists and optical experts across the country. We also believe in building a strong relationship with our customers and use their feedback to develop top-selling private label brands from lab to shelf. Through state-of-the-art lab technology, merchandising and online marketing, we continue to bring excitement back to the eye care industry.

1990

Our first store opens in Appleton, Wisconsin with an in-store lab—elevating us above the competition.

1995

Our first in-house brand, DB Classics, launches. We have since created over 25 successful in-house brands, each offering unique styles at affordable prices.

1999

The first of many milestones for the company, our 50th store opens in San Antonio, Texas.

2010

Our 99th and 100th stores officially open in the Michigan market.

2010

Our home office relocates to a newer, larger facility in
Farmers Branch, Texas.

2015

Partnering with Visual Eyes Eyewear, the SU2C collection is launched. More than $187,000 has been donated to support the SU2C mission to help further cancer research.

2016

In support of our community and those who serve we established discount programs for military, school faculty and staff.

2017

Listening to customer feedback, the Eyemart Express online store opens. We provide savings and personal recommendations matched to prescription and style.

2018

We created High Street – a new women’s in-house brand tailored to our fashion forward customers.

2019

With the opening of our 200th store in Destin, FL, we are now able to offer you convenient optical solutions in 38 states.

Our Leadership

Take a look behind the lens of the executive team that uses innovative thought to bring our vision of “Right Glasses. Right Price. Right Now.” to life.