To lead the industry in value eyewear through a superior combination of accessibility, choice, service, and affordability to everyone.
At Eyemart Express, we do more than just employ great people—we invest in them. Our optical training and development programs are designed to empower our associates. We strive to develop insightful, informed leaders at any career level both in the workplace and in the community. We’ve curated a culture of pride based on a defined set of principles: trust, compassion, openness, opportunity, and Kaizen. Simply put, we believe that developing good people creates the best environment for our business, our products, and most of all, our customers.
Since opening our doors in 1990, we have been driven by a singular focus: to make quality eyewear that is affordable, quick, and stylish. As a doctor-founded company, we understand that our success and innovation stems from maintaining great relationships with optometrists and optical experts across the country. We also believe in building a strong relationship with our customers and use their feedback to develop top-selling private label brands from lab to shelf. Through state-of-the-art lab technology, merchandising and online marketing, we continue to bring excitement back to the eye care industry.
Our first store opens in Appleton, Wisconsin with an in-store lab—elevating us above the competition.
Our first in-house brand, DB Classics, launches. We have since created over 25 successful in-house brands, each offering unique styles at affordable prices.
The first of many milestones for the company, our 50th store opens in San Antonio, Texas.
Our 99th and 100th stores officially open in the Michigan market.
Our home office relocates to a newer, larger facility in
Farmers Branch, Texas.
Partnering with Visual Eyes Eyewear, the SU2C collection is launched. More than $187,000 has been donated to support the SU2C mission to help further cancer research.
In support of our community and those who serve we established discount programs for military, school faculty and staff.
Listening to customer feedback, the Eyemart Express online store opens. We provide savings and personal recommendations matched to prescription and style.
Tailored to meet our fashion forward customers, we created two new women’s in-house brands – Plume and High Street – with great success.
With the opening of our 200th store in Destin, FL, we are now able to offer you convenient optical solutions in 38 states.
Take a look behind the lens of the executive team that uses innovative thought to bring our vision of
“Right Glasses. Right Price. Right Now.” to life.
We are a doctor founded, doctor friendly company that recognizes the value of a strong optometrist relationship and its contribution to our overall success. As we continue to grow, we are constantly searching for talented optometrists to practice next door to our stores. Explore the many benefits of an affiliation with us by visiting DoctorFounded.com.
News and More
Stay up to date on our industry vision with our latest in offerings and partnerships.
The clearest, most precise
lenses available today.
We have a vision.
And it's growing quickly.
We now offer even more locations to bring you the best value in eyewear.
Our empowered employees share their thoughts about being valuable members of the Eyemart Express family.
Each employee who helped me was courteous and helpful. They never rushed me and answered every question. I felt like I mattered.
Vanessa W. | Des Moines, IA
Really helpful staff. Knowledgeable about product but leave you enough time to look for the right pair on your own. Love that you get your glasses so soon.
Jeff S. | Idaho Falls, ID
In 2 hours I walked out with 2 new glasses that I love! I'm so pleased with the great service at VIsion4Less
Brenda W. | Shreveport, LA