Your Selflessness Recognized and Rewarded

Police Officers, EMTs, Firefighters and Healthcare Workers qualify.

Get your everyday First Responder discount at any Eyemart Express.

Every day you selflessly think of others before yourselves. Because of your hard work and dedication our homes and communities remain safe. We’re extending a heartfelt thank you in the form of an exclusive 20% off discount. Just show us any valid ID (this includes badges) at check out.

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FAQs icon FAQs

Anyone with valid Police, EMT, Firefighter and Healthcare Worker identification – this includes badges and ID cards.

The First Responder discount applies toward your entire purchase, including our everyday 2-pair pricing. Multiple promotions cannot be applied on a single purchase.

The First Responder discount applies only to optical eyewear and sunglasses.

In most cases, the First Responder discount can’t be used with insurance. However, our everyday prices are as good – even better! – than with insurance. Your local store associate can help you determine the most cost-effective way to purchase eyewear.

A valid ID card must be presented at the time of purchase to receive this discount.