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News Release

May 2018

Eyemart Express Thanks Veterans and Military Families with Donation and Discount Program

DALLAS — Leading national eyewear retailer Eyemart Express is thanking veterans, retired, active- and non-active duty military personnel and their families with a new nationwide discount program starting May 14. To celebrate the program launch, all individuals who have served our country and their families will receive 20 percent off their eyewear purchase through June 2. The everyday military discount will take ten percent off eyewear purchases starting June 3.

In addition, Eyemart Express is donating 2,000 pairs of glasses complete with prescription lenses to members of the national veteran service organization Veterans of Foreign Wars.

“Military personnel and their families give and sacrifice so much for our country,” said Michael Bender, Eyemart Express Chief Executive Officer. “We want to show our appreciation for their service and make it easier to take care of their eye health. The ability to see clearly should not be among the many concerns military families experience.”

Eyemart Express makes it easy for military customers to take advantage of the discount program when selecting from the more than 2,000 frame styles the company offers. They must present a valid military, dependent, retiree, or DD214 card at the time of purchase to save on top of the company’s already affordable prices.

“Several of our Eyemart Express stores are in cities with large military communities, so this program is the perfect way to say ‘thank you’ all year,” said Mr. Bender.

The company also offers the fastest production of glasses in the industry for busy military personnel and families with as little as 30 minutes turnaround time and 90 percent of glasses delivered on the same day.

Get more information about the Eyemart Express military discount and initiative by visiting:

About Eyemart Express
Eyemart Express (, is a national optical retailer known for providing high-quality prescription eyewear in as little as 30 minutes. Eyemart Express ranks among the top 10 optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company is based in Farmers Branch, Texas, and has 232 stores in 42 states. Eyemart Express offers a robust frame selection for the whole family with more than 2,000 frames in every store from brands such as Ray-Ban, Coach, Nike, and Disney. On-site lens labs and skilled lab techs in stores can deliver high-quality glasses in as little as 30 minutes.