About Us

The Start

In 1990, Dr. Barnes opened the first Eyemart Express. In the 20-plus years that we have been in business, we have helped millions improve their vision in 36 states—160 locations and growing—with an emphasis on providing attractive eyewear with remarkable value and affordability. Eyemart Express ranks number 7 as the nation's largest optical retailer. We also operate under the names Vision4Less, VisionMart Express and Eyewear Express.

Moving Forward

In our infancy, we were not much more than a functional optical operation, spending little energy on aesthetics. From the store signs to the displays, we took the minimalist approach. However, as we continued to grow so did our style. Our waiting areas are comfortable and our floors have significant space to browse through our impressive frame selection. Polished walnut display cases replaced folding tables.


Eyemart Express's frames are categorized according to gender and price for your convenience. Our product line also includes designers such as Nike, Guess, Fendi. Calvin Klein, Armani and more. We also pride ourselves on the free Home Try-on service where you may pick out that perfect eyewear in the privacy of your very own home!

Eyemart Express outgrew its initial, bare bones style but not its core commitment: our eyeglasses are still priced every bit as fairly as they were in the beginning. We focus on improving your vision and making you happy; the two are unquestionably linked at Eyemart Express. Our retail section and lab work in conjunction like a well-oiled machine, giving you the best value on the market.

Our Stores

Eyemart Express is the 7th largest optical retail in the United States with over 160 locations in 36 states. In addition to the Eyemart Express name, the company operates as Vision4Less, VisionMart Express and Eyewear Express as well as the new eyemartexpress.com.

  • One Hour Service - We take pride in the ability to make sure you can get your glasses in about an hour. To provide this we make sure that each of our stores has an on-site lab.
  • Free Text Messaging Service - We know that everyone's time is important. That is why we also offer a text messaging service at each of our stores to notify you the instant your glasses are ready.
  • Free Frame Breakage Warranty - All of our frames come with a free one year frame breakage warranty, the best in the industry.

Our Philosophy

Eyemart Express, Vision4Less, VisionMart Express and Eyewear Express take the phrase "Out-friendly the competition" to heart. When our customers purchase eyeglasses from us, we do as much as possible to impress upon them our concept of quality, service and value. Our customers are our guests and we aim to put our best foot forward when you visit us, whether it's in the store or online.

Our Guarantee

We pride ourselves on having the best customer service in the optical industry. If we can improve your experience in any way, please let us know so we can put a smile on your face. Everyone at Eyemart Express is empowered to take care of you and make sure you leave with a smile. All purchases online include a 30-day satisfaction guarantee. For more information call 1-888-DRBARNES (372-2763).