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News Release

January 2019

Eyemart Express Debuts Exclusive High Street Eyewear Collection

New collection brings vintage-inspired, effortless sophistication to women’s eyewear

DALLAS — Eyemart Express, a leading optical retailer and the fastest provider of quality prescription eyewear in the industry, announces the launch of High Street, an exclusive and chic frame collection for women. The nine debut frames are inspired by the avant-garde street styles from the ’80s and ’90s with a lightweight feel.

High Street’s inaugural styles are named after the world’s most famous shopping destinations and fashion icons such as Beacon, Greta, Ladybird, London, Mercer, Milan, Pearl, Perry, and York. They are made of luxury-feeling matte metals in universally flattering color combinations with velvet tones. The collection, with frames starting at $99.95, can be previewed at

“High Street represents the intersection where the everyday person can access luxury fashion,” said Paula Blomquist, chief marketing and merchandising officer at Eyemart Express. “We created a very chic line with vintage-inspired shapes that lends effortless sophistication to any look at an affordable price. The designer-quality High Street collection is meant to enhance your personal style, not overpower it.”

Eyemart Express closely collaborated with famed eyewear designer Selin Olmstead, who previously worked on lines for fashion house Oscar de la Renta, to design the entire High Street collection.

“The attention to detail in these modern frames is unparalleled,” said Ms. Blomquist. “High Street provides a sense of metropolitan style to our fashion-conscious customers no matter where they live or travel.”

Visit your local Eyemart Express to shop the complete High Street collection. Locations can be found at

About Eyemart Express
Eyemart Express (, is a national optical retailer known for providing high-quality prescription eyewear in as little as 30 minutes. Eyemart Express ranks among the top 10 optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company is based in Farmers Branch, Texas, and has 232 stores in 42 states. Eyemart Express offers a robust frame selection for the whole family with more than 2,000 frames in every store from brands such as Ray-Ban, Coach, Nike, and Disney. On-site lens labs and skilled lab techs in stores can deliver high-quality glasses in as little as 30 minutes.