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News Release

January 2020

Eyemart Express Celebrates 30th Anniversary of Quality and Affordable Same-Day Prescription Eyewear

National optical retailer launches glasses giveaway and video series for milestone

DALLAS — Eyemart Express, a leading national optical retailer and the fastest provider of glasses in the industry, celebrates more than just clear vision in 2020. The optical retailer turns thirty, a milestone in the retail and optical industries.

Eyemart Express was founded in 1990 by Dr. Doug Barnes with the goal of making prescription eyewear more accessible, including a revolutionary one-hour production time. Over the last 30 years, Eyemart Express has delivered on Dr. Barnes’ promise by providing shoppers with same-day glasses, some that are ready in as little as 30 minutes. The company now has 218 stores in 40 states and has provided millions of customers with high-quality and affordable prescription eyewear.

“This thirty-year milestone is a testament to our Eyemart Family: it starts with our stores and extends to our customers nationwide who depend on us to see clearly,” said Michael Bender, Eyemart Express CEO. “We remain dedicated to the founding values of Eyemart Express, which are focused on making the glasses buying experience easy. We continue to operate with convenience at the forefront, including having labs in every store that craft glasses on-site and providing our current customers with a simplified online shopping experience.”

The optical retailer is thanking customers for their loyalty by launching a 2020 Glasses Giveaway. Customers who shop at Eyemart Express starting on January 1 will automatically be entered to win a $2020 gift card. This gift card can be used on the more than 2,000 frame options carried in every Eyemart Express, as well as sunglasses, lens treatments, and accessories. A customer will be selected each month this year for a total of twelve lucky $2020 winners.

Additionally, a video series documenting Eyemart Express’ history through the experiences of long-term associates, loyal vendor partners, generations of customers, and nonprofit partners will be released throughout the year beginning January 15 on

“We are proud to play a role in improving our customers’ lives by helping them see better,” said Paula Blomquist, Eyemart Express chief marketing and merchandising officer. “We have made deep connections with our customers, associates, and vendor partners over the last thirty years. Our new year-long series highlights these powerful stories.”

About Eyemart Express
Eyemart Express ( is a national optical retailer known for providing high-quality prescription eyewear with a focus on affordability and convenience. Eyemart Express ranks among the top 10 optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company is based in Farmers Branch, Texas, and has 238 stores in 42 states. Eyemart Express offers a robust frame selection for the whole family with more than 2,000 frames from brands such as Ray-Ban, Coach, Nike, and Disney. On-site lens labs and skilled lab technicians can deliver high-quality glasses in as little as 30 minutes.