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News Release

September 2019

Take Flight with New Volo Eyewear Collection Exclusively at Eyemart Express

Optical retailer launches lightweight, sophisticated men’s glasses inspired by vintage aircraft

DALLAS — Men seeking a style update can fly into fall this season at Eyemart Express. The leading national optical retailer and fastest provider of quality prescription eyewear has launched Volo, an exclusive, sophisticated men’s eyewear collection that embodies the weightlessness and strength that revolutionized the golden era of aviation.

“Volo channels history with a striking yet versatile design,” said Paula Blomquist, Eyemart Express chief marketing and merchandising officer. “Our goal was to create a collection that enables our customers to feel polished and ready for life’s adventures.”

Volo frames are designed with UTX lightweight technology, making them 40 percent lighter than traditional frames and comfortable for those with a busy lifestyle. Colors include a classic tortoise, blue, a bold red, olive, and on-trend clear. Each frame is only $99.95 and comes with a collapsible vegan leather case. Shop the Volo collection at

“Our exclusive Volo collection was designed for those who value craftsmanship,” said Ms. Blomquist. “These frames are timeless classics with a sleek, modern vibe. Design elements like embossed airplanes on the insides of the temple and ivory-colored tips reflect our attention to detail in creating this refined collection.”

Volo frames feature angular curves and incorporate a variety of lens shapes and frame widths and flatter a wide range of customers. Also, the frame styles lend perfectly to custom lens treatments and sunglasses.

The inaugural six styles are named after vintage aircraft: Bomber, Douglas, Learjet, Mooney, Spitfire, and Warhawk. Additional styles in the collection will be released next year.

About Eyemart Express
Eyemart Express (, is a national optical retailer known for providing high-quality prescription eyewear in as little as 30 minutes. Eyemart Express ranks among the top 10 optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company is based in Farmers Branch, Texas, and has 232 stores in 42 states. Eyemart Express offers a robust frame selection for the whole family with more than 2,000 frames in every store from brands such as Ray-Ban, Coach, Nike, and Disney. On-site lens labs and skilled lab techs in stores can deliver high-quality glasses in as little as 30 minutes.