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Current Military Offers


Who is entitled to the Military Discount?

To be eligible for the Military Discount you must:

  • Be an active-duty or retired military member and show your valid military ID card.
  • Be a military dependent and show your valid military dependent ID card.
  • Be a military veteran and show a valid DD214 or state-issued veteran’s ID Card.

Can I receive the Military Discount on top of another advertised promotion?

We cannot give multiple promotional discounts on the same purchase. The Military Discount can only be applied to the full retail price of a purchase. However, this 20% discount can be used for our everyday two-pair specials.

How many free pairs of FREE frames can I get?

The FREE Frame promotion is limited to 1 pair of frames per household while supplies last. If you wish to purchase multiple pairs of frames, the FREE pair of frames must be in a separate transaction from the rest of your purchases. But, the FREE Frame promotion is limited to one free pair of frames per household.

Does the FREE Frame promotion apply to any frame in the store?

No. The eligible frames for this promotion are: Boulevard Boutique, Enhance, Jubillee—106 Frame Styles.

Does this discount apply to contact lenses and eye exams?

The discount only applies to eyeglasses.

Can I receive the Military Discount with my insurance?

In most cases, we cannot apply the Military Discount to insurance transactions. In many cases, you may be able to save money by using the Military Discount and making the purchase without insurance. An associate at your local store will be able to help you figure out the most cost-effective way to purchase your eyeglasses.

What if I don’t have my military ID with me? Can I still receive the discount?

We must confirm your valid military ID at the time of purchase in order to extend the discount to you.

Does this discount extend to my family too?

All military dependents are eligible for the discount by showing their valid military dependent ID card. If the military member is making the purchase for a dependent, the discount will be applied to all merchandise in your transaction. The qualifying Military member must make the purchase.

Do I have to give you my email in order to receive the discount?

Giving us your email is not required in order to receive the discount.

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