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Eyemart History

Our focus has always been to provide affordable, quality prescription eye glasses without compromise. With over 25 years doing just that, we continue to accomplish what we set our sights on so many years ago.

Our Ever-Sharpening Focus

The Eyemart Express family of brands ranks as the nation's 8th largest optical retailer, with each having helped achieve the goal of being able to provide affordable prescription eyewear to everyone, everywhere.

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A Store Is Born

In 1990, Dr. Doug Barnes opens the first Eyemart Express in Appleton, Wisconsin. The Eyemart Express vision would continue to stay in focus.

Mile Marker 100

In 2009, store number 100 opened in south Des Moines, representing a milestone for the company and an affirmation of its existence: people like what they see.

Here’s Looking At You

As of 2016, 162 stores have been opened in 34 states across the US, with plans to open even more stores so that everyone, everywhere, has access to affordable, quality prescription eyewear.

Perfect Vision

From unique styles and quality frames, millions have saved money while improving their vision, and the next 25 years promise to offer even more of what Eyemart Express does best.