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Henrico, VA

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News Release

November 2019

Eyemart Express Honors Veterans and Military Personnel with Discount Program, Expanded VFW Partnership, and Military Hiring

DALLAS — In recognition of Veterans Day, Eyemart Express, a leading national optical retailer and the fastest provider of quality eyewear, is thanking veterans, active- and non-active duty military personnel, and their families with a nationwide discount program. Through November 16, all individuals who have served our country and their families will receive 20 percent off prescription eyewear purchases when they visit an Eyemart Express store.

“We are proud to strengthen our support for the military personnel and veterans who have made sacrifices for our country,” said Michael Bender, Eyemart Express CEO. “Many of our stores are located near military bases, so we are honored to give back by making it easier for these extraordinary men and women to see clearly.”

Eyemart Express makes it simple for military customers to take advantage of the discount program when selecting from more than 2,000 frames from brands such as Dickies, Timberland, Nike, and Columbia. All they need to do is present a valid military, dependent, retiree, or DD214 card at the time of purchase to save on top of the company’s already affordable prices.

To better serve the veteran community, Eyemart Express expanded its relationship with the Veterans of Foreign Wars (VFW), the nation’s largest nonprofit veterans’ service organization, as their exclusive vision care partner. VFW members and their families receive a 20 percent discount on eyewear purchases year-round. Eyemart Express also helped relieve financial burdens for 16 military families with a donation to the VFW Unmet Needs Fund earlier this year.

In addition, Eyemart Express is proud to be a veteran-friendly company, in its hiring, helping to develop new career paths. Associates are trained in a trade and taught everything about eyewear. The optical retailer values the discipline and organized skillsets that military members gain during their service, which are invaluable in store optician positions.

Learn more about Eyemart Express’ military initiative at

About Eyemart Express
Eyemart Express (, is a national optical retailer known for providing high-quality prescription eyewear in as little as 30 minutes. Eyemart Express ranks among the top 10 optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company is based in Farmers Branch, Texas, and has 232 stores in 42 states. Eyemart Express offers a robust frame selection for the whole family with more than 2,000 frames in every store from brands such as Ray-Ban, Coach, Nike, and Disney. On-site lens labs and skilled lab techs in stores can deliver high-quality glasses in as little as 30 minutes.